The earliest recorded astrology with an organised system was found in the Babylonian civilisation from the 2nd millennium BC. Back then, more public figures such as politician Ronald Reagan and actor Sylvester Stallone also consulted with astrologers to help with both public and private decision making.Įven if people approach this astrological topic with varying degrees of skepticism, developed civilisations have relied on it for millennia. They knew each other through one of Frank’s clients in 1989. She even consulted with an astrologer, Debbie Frank. Princess Diana is one of the public figures who believes in the power of celestial objects. With that set of beliefs, astrology often also walks side-by-side with the school of divination. Simply put, astrology is a pseudoscience that studies the movements and positions of celestial objects which are claimed to influence human affairs and terrestrial events. I feel like everything makes sense,” said Rafifa Nur Shabira, 21, a college student at Universitas Multimedia Nusantara (UMN). “In my opinion, many people often agree with astrology because whether it’s a coincidence or not, the forecast is similar to their conditions and characters. In short, astrology encourages self-reflection to enable individuals to understand themselves and their environment better. Studies show that astrology can greatly influence and even validate a person’s self-concept, as well as increase their certainty about their personal attributes. Canadian astrologer Charm Torres believes that astrology has a way of getting people to be more connected to life and something bigger. During the Covid-19 pandemic, a lot of zodiac content is introduced to newcomers in TikTok, the fastest growing app of the year. Based on Sensor Tower, an app tracking firm, astrology apps in the US market saw their revenues surging by 64.7% to nearly $40 million in 2019.Īccording to Google Trends, searches for “birth chart” and “astrology” both hit five-year peaks in 2020. Around mid-2021, Spotify launched a cosmic playlist curating a personalised playlist based on each user’s audio birth chart.īesides zodiac-themed products, another popular trend that has come out is the rise of zodiac applications like Co-Star and The Pattern. Dior in 2019 launched a zodiac jewelry collection along with accessories collection consisting of scarves, shoes and more. In 2018, Colourpop collaborated with beauty influencer Kathleen Lights to produce a zodiac-themed eyeshadow palette.
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